Yenepoya BBA College in Bangalore

BBA Sports Management


3 years


BBA (Sports Management) is a specialized undergraduate program that combines the principles of business administration with the sports industry. This program is designed to equip students with the necessary skills and knowledge to manage and market sports organizations, events, and athletes.

Graduates of BBA (Sports Management) can pursue careers in various areas, such as sports marketing, event management, sports media, sports facility management, sports equipment and apparel, sports finance, and sports analytics. They can work in organizations such as professional sports teams, sports leagues, sports equipment and apparel companies, sports media companies, sports marketing agencies, and sports venues.


A candidate who has passed the two years (any stream) of Pre-University Examination conducted by the Pre-University Education Board in the State of Karnataka or any other examination considered as equivalent thereto by University is eligible for admission to these programmes.

Career Outcomes

The career prospects for graduates of BBA (Sports Management) are vast and varied, given the rapid growth of the sports industry globally. Some of the career options available to graduates of this program include:

  • Sports Marketing Manager
  • Sports Agent
  • Sports Journalist
  • Sports Analytics Manager
  • Sports Facility Manager
  • Sports Equipment
  • Apparel Sales Representative

Program USP

Sports Marketing

Sports Law

Sports Economics

Sports Analytics

Sports Media

Program Highlights

The BBA program in Sports Management that prepares students to be leaders and managers who work collaboratively within sport organizations. The program extends the business core concepts into the sport industry and focuses on the essentials in sport finance, facility management, and marketing, as well as on the economics of this dynamic industry

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Admission 2023
Mangalore Campus